Posted: May 8, 2015

Laurie Sallarulo, President and CEO,
Junior Achievement of South Florida

FORT LAUDERDALE, Fla. – As Junior Achievement of South Florida expands programming and rolls out innovative technology, the non-profit organization has named veteran executive and longtime children’s advocate Laurie Sallarulo as president and CEO.

“Laurie’s track record for shaping change in South Florida’s corporate and non-profit sectors — and her tireless work to improve the lives of our community’s children — make her an ideal fit for our mission,” said John Ray, III, chair of the Junior Achievement of South Florida Board of Directors. “She’s built exceptionally strong, innovative partnerships for more than two decades to benefit our area’s families, working closely with the region’s business executives, non-profit leaders and elected officials.”

Sallarulo, who since 2013 has served as CEO of Leadership Broward Foundation, will lead one of the nation’s largest Junior Achievement chapters when she takes the helm later this month. Junior Achievement’s purpose is to inspire and prepare young people to succeed in a global economy. The financial education and entrepreneurship organization reached more than 50,000 elementary, middle and high school students with programming in Broward and south Palm Beach counties this school year, at no cost to families. In addition to reaching every fifth and eighth grade student in its service area through a partnership with the Broward School District, Junior Achievement of South Florida will increase programming for area high schools this year, Ray said. The organization is also introducing new technology for delivering programs in classrooms and at its 60,000-square-foot JA World Huizenga Center at Broward College hands-on learning facility in Coconut Creek. Wide-ranging private-sector support from businesses, individual donors, foundations and the community funds the operations and programs.

“Touching the lives of thousands of students from all parts of Broward through Junior Achievement, helping them see new possibilities and understand the financial world around them are tremendously exciting,” said Sallarulo. “I’m deeply honored by this opportunity to help give all our community’s children the best chances in life.”

With an extensive background in management, strategic and financial planning, fundraising, organizational development and program operations, Sallarulo significantly increased revenues and membership while heading the non-profit Leadership Broward Foundation, where she created successful initiatives including a women’s leadership program. Previously, she managed PNC Bank’s community relations and Foundation operation team for the southeast Florida region. Earlier in her career, she was CEO of SHAPE, a youth leadership program, and a key executive with 211 Broward and Habitat for Humanity of Broward.

As a dedicated advocate for children – especially those at risk or with special needs – she serves as the Governor-appointed chair of the Early Learning Coalition of Broward, and of the Florida Early Learning Advisory Council to the Governor. She has served two four-year terms as a Governor-appointed member of the Children’s Services Council of Broward. She is also vice-chair of the Broward County Children’s Services Board and a member of the Greater Fort Lauderdale Alliance Board.

About Junior Achievement of South Florida
Junior Achievement of South Florida was founded locally in 1959 by the Fort Lauderdale Rotary Club and served just 373 students during its first year. Programs now span grades K-12, with age-appropriate curricula designed to teach elementary students about their roles as individuals, workers, and consumers and to prepare middle grade and high school students for key economic and workforce issues they will face. Junior Achievement programs reached more than 50,000 Broward and South Palm Beach County students during the 2014-2015 school year. For information visit